Mother Earth News: Farm-to-Bath Home Run for Serenity Acres Farm

By: Julia Shewchuck

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The Beginning

Remember February 2014? I wrote a blog post about my experience of applying for a federal grant. Flash forward to August 2014: We were awarded the grant.

Now go forward to December 2014: All the paperwork was signed and we received the go-ahead to start spending the money. So, in January of 2015, a year after I submitted the grant, we began our project with Pulp + Wire, the PR and branding firm under the guidance of Taja Dockendorff, to redesign our goat’s milk soap and body care packaging, redesign the website and undergo a complete re-branding for the “bath” line coming from our farm. The goal was to grow up from a farmer’s market product to a product that would stand out and successfully compete on a retail shelf.

Speed forward at an exhilarating pace to September 2015 and here we are! Before you read any further about the last eight months, check out our new website and see the awesome results of the redesign and re-branding – and, more importantly, be the judge of whether we succeeded. Read on for the moral of the story.

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